Because OTT is a relatively new phenomenon, there is a lot of growth potential. Many companies are entering the OTT space, leading to a wide variety of options for consumers, and increasing quantities of ad inventory for marketers. As more people cut the cord and move towards online-only media consumption, the way to reach these consumers will increasingly be via OTT services. How marketers can take advantage of these platforms depends largely on the market, but it remains to be seen.
OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker.
In previous years, a consumer would subscribe to cable TV and their cable TV provider was responsible for programming supply and availability. In the modern era, users can sign up for services like Netflix or Spotify and access their offerings online. The cable provider now only provides an internet connection and cannot control what you consume. This separation has big implications for advertising.
Because OTT is a relatively new phenomenon, there is a lot of growth potential. Several companies are entering the OTT space, leading to a wide variety of options for consumers, and increasing quantities of ad inventory for marketers. As more people cut the cord and move towards online-only media consumption, the way to reach these consumers will increasingly be via OTT services. How marketers can use these platforms remains to be seen.
With Hitech you do not get ‘upto’ speeds; you get 100% of your plan speeds i.e. if you subscribe to a 60Mbps plan, you will receive 60 Mbps speeds on your LAN connection. (router speeds may vary). Now each family member can simultaneously surf, stream, and download.
In legacy media advertising, it can be difficult to measure impact. As viewers move toward the OTT space, the ability to show them personalized ads and track click-through rates will mean marketers get the benefits of old media in terms of attractive packages of content - but with a very modern ability to quantify impact and leverage measurement.
